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• Massive Study Reveals In-Game Advertising Increases Average Brand Familiarity by Up to 64 Percent

  Advertising within highly engaging gaming experience shown to have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands. Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for Read More... Posted Tuesday, August 21, 2007 3:02 AM by admin | 0 Comments Filed under: MICrosoft Digital Advertising

• Microsoft to Acquire aQuantive, Inc.

  Company details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies. Microsoft Corp. May 18, 2007, announced it will acquire aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately Read More... Posted Monday, May 21, 2007 9:57 PM by admin | 0 Comments Filed under: MICrosoft Digital Advertising

• MSN Receives Ad Measurement Accreditation From the Media Rating Council

  Certification demonstrates MSN adherence to industry standards for counting online ad impressions. Its process for the measurement of ad impressions has received accreditation from the Media Rating Council (MRC), indicating that MSN® complies with the Read More... Posted Thursday, May 10, 2007 6:22 PM by admin | 0 Comments Filed under: MICrosoft Digital Advertising