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  • Microsoft Buys aQuantive, Sets Up Online Ad Group

    After completing $6 billion aQuantive acquisition, Microsoft moves into online advertising.Microsoft Monday said it completed its most expensive acquisition ever and is establishing a new online advertising group to battle Google and Yahoo head-to-head.In May, the company paid US$6 billion for aQuantive, a digital marketing services agency, to ...
    Posted to Hanoman (Weblog) by admin on August 20, 2007
  • Microsoft Buys Mobile Advertising Firm

     Microsoft is acquiring ScreenTonic, a company that delivers location-based ads to mobile devices. Microsoft Corp. announced, 3/5-2007,  it has agreed to acquire ScreenTonic SA, a Europe-based mobile advertising pioneer, in a move that combines the breadth of Microsoft® Digital Advertising Solutions offerings with the mobile ...
    Posted to Hanoman (Weblog) by admin on May 4, 2007
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